Built by a Fan,for Fans

by Shawn / Bangkok / since 2023

Why we built this

A few years ago I printed a drama calendar and put it on Amazon. Bad Buddy rooftop scene on the cover, paper pages, the whole thing assembled by someone clearly using Lulu for the first time. I sold one copy. Took me a minute to admit I was probably the only person who would actually use one.

The format wasn’t the issue. BL had gone from one or two series a month to a dozen, the conversation had scattered across Twitter, Discord, Reddit, IG comments, four different subreddits, and nothing out there treated this as the main event. We were always the side category. The “and also” in someone else’s catalog. The thing you don’t bring up at work. So the calendar idea kept getting bigger, because the gap kept getting wider.

Two friends believed in it before anyone else did. Topher, who I’d been making content with for years, and a third who got it the moment I described it out loud. The three of us realized pretty fast that none of us could actually build the thing, which is when Raj came in. Everyone here is a volunteer. Has been the entire time. Nobody’s getting rich off this, and that was never what it was for.

The first time Raj showed us a working build, the calendar wasn’t even in it yet. Messages were. We’d told ourselves the calendar was the centerpiece and we’d been wrong. What fans needed first was somewhere to talk to each other. Without explaining themselves first. Without dropping a ship name and watching a chat go quiet. Without translating an obsession into a more acceptable shape. The calendar could come later.

So we kept building toward that. A place where the timezone math, the spoiler rules, the launch-day energy, the post-finale grief, the side-pairing rabbit holes, none of it has to shrink. Where fans across Asia and everywhere else find each other without an algorithm deciding we’re too niche to surface.

The home fans should have had a long time ago. Where your obsessions are the main character.

I'm not the founder pretending to be a fan. I'm the fan who accidentally became the founder.

S.

You’ve been burned before.

Here’s why this is different.

ONE

Who we are

We didn’t find a market. We found our home.

Built by fans who’ve stayed up for 2 a.m. episode drops and cried over fictional boys at 3. The novel that became this company started as a love letter to BL. We’re not here for the trend. We never left.

TWO

What we protect

The fandom is the whole reason we exist.

When other platforms got nervous, they pulled the shows, age-gated the content, or quietly walked away. We built a place where the community isn’t a moderation problem to manage. It’s the entire point.

THREE

How it works

Studios. Creators. Fans. Everyone wins, or it doesn’t work.

When you subscribe to a show here, the studio actually gets paid. When you tip an actor, they actually get tipped. We make our money on the markup, not on anyone’s back. The math only works when all three of you win, so we built it that way.

Three years. Six dots.

February 2023

The idea takes shape

Frustrated by scattered fan communities and platforms that didn't get BL fandom, the concept for DramaLlama was born.

2024

Building v1.0

A year of heads-down development, designing Herds, the discovery feed, and the release calendar from scratch.

September 2024

Beta launch

The first fans joined DramaLlama. Early community feedback shaped everything that came next.

Summer 2025

v2.0 begins

After learning what worked and what didn't, a complete rethink. v2.0 development kicked off with a sharper vision.

January 2026

v2.0 takes flight

Full-speed development on the new platform, rebuilt from the ground up with everything learned from beta.

May 1, 2026

you are here

Public launch

DramaLlama v2.0 opens its doors. Your dramas. Your people. Your home.

Episode one is calling. Come be delulu with us.

Join the Herd

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